Methods

About Methods

Methods is born from a 6th-generation family business, the John Good Group. Our team have 20 years of experience in growing family businesses. We understand the make-up of family businesses and the pressures that come with new generation ownership.  

We don’t just implement a commercial go-to-market plan that drives new awareness, inbound opportunities, and new revenue. We also work alongside you to build a dedicated marketing team within your family business. Our goal is to phase ourselves out over time, empowering your team to take the reins and continue driving growth independently.

WEBSITE

Key Contacts

Rich Quelch

Strategy Director

I’m a passionate Commercial and Strategy Go-To-Market Director (with sales flowing through my veins) who, for the past 18 years, has thrived on driving revenue and growth. More importantly, I love inspiring teams, partners and the industries my partners work in, as empowering others is at the core of my ethos.

I am relentlessly focused on generating new revenue and driving consistent growth for every business I work with. I’m known for crafting and implementing marketing strategies that captivate relevant audiences and decision-makers across all channels. From brand development to the seamless integration of marketing and sales teams, I leverage my expertise to optimise brand strategies, maximise budget returns, and orchestrate exponential growth and revenue gains.

I love a flippin’ good coffee as well 😉

Phill Postill

b2b Brand Director

I’m a “big-picture thinker” who focuses on preserving a cohesive look and feel of the project, supervising the entire creative process, and leading the best-in-class team. My role as design director is to discover, solve, create, and collaborate. Obtaining a full understanding and knowledge of the client’s requirements, challenges, and goals to direct and oversee the team to achieve results, create value, and trust, and solve problems.

B2b brand execution is a hard gig, and I genuinely enjoy the challenge of marrying my skills to interpret a commercial marketing vision.

Services Offered

  • B2B family business go-to-market consultancy
  • Proposition development and positioning
  • Go-to-market strategy and implementation
  • Commercial brand architecture development
  • Commercial marketing team build-outs
  • Coaching & Mentoring
WEBSITE

What our customers say...

“Rich and the team at Methods have been a huge help in the midst of not having a senior marketing function in our business. Setting and implementing strategies to create growth for our business with clear goals and targets to work towards has really elevated the team to a whole new level - it’s been groundbreaking! Personally, Rich has also mentored me throughout my journey and helped me to navigate difficult situations professionally and rise through the ranks at a rate of knots - thanks, Rich & Phill!"
Ethan TaylorApprentify Group
"Methods has supported FiND for the past two years, and it all began with a volunteer day from Rich, who helped us create a marketing plan when we did not know where to start. Since then, Methods has delivered a full rebrand and a new website design and build, giving us a platform that is helping drive new awareness of our charity and the services we provide. They continue to support us, and it genuinely feels like they are part of the FiND team."
Louise ThompsonCEO of FiND Charity
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“Sue and I have been collaborating with Rich Quelch and the John Good Group family business since 2022. Over that time, our working relationship with Rich has grown into a trusted and valued partnership. Rich has always had a highly creative business mind – a genuine originator of ideas – and an infectious enthusiasm for brand and business growth via go-to-market strategies. When he announced the addition of Methods to the John Good Group portfolio and enlisted his creative counterpart, Phill Postill, we knew it would be a formidable pairing.”  

What sets Methods apart is how they connect creativity with commercial clarity: shaping propositions, refining brand architecture, and translating that thinking into practical go-to-market strategies that unlock profitable growth.  

We therefore have no hesitation in introducing Methods’ services to our community network, confident that they will demonstrate their strategic thinking to any business looking to launch, reposition, or refresh its proposition, brand and go-to-market strategies, and build a clearer path to market in the process.”

Dave Clarkson