Cumbria-based H&H Group has announced the launch of its new digital project to bring business insight into several key sectors across Cumbria and the north-west.

The longstanding company which operates businesses across the auctioneering, property, insurance and commerical sectors launched a fortnightly podcast across several digital services on Thursday.

The podcast brings insight from their livestock, property and land, and insurance operations and is expected to include the latest news on the livestock markets and as well as emerging trends within the sectors in which they operate.

Richard Rankin, CEO of Cumbrian-based H&H Group, said: “We want this podcast to be somewhere people will come to get the sharpest insights on all things rural, as well as to catch up with our colleagues in the field.

“We are excited to begin this podcast journey and are keen to have this more direct engagement with listeners across the region.

“We’ve been working hard to find the right format, and have planned some really interesting episodes, so we will be looking forward to hearing feedback and learning along the way.”

People can listen to the H&H Group Podcast on a number of platforms including Spotify and Apple. The aim of these podcasts is to educate, inform, and make space for light discussion on things that matter most to regional consumers.

“This will include talking to specialists in the field about subjects such as carbon balancing, agricultural legislation, succession planning, and future diversification opportunities for farms,” he added.

Different guests will speak on the show, with an invited host from across the H&H teams guiding each episode. The show will feature key issues affecting rural and agricultural businesses, as well as fresh takes on any future announcements and ongoing debates.

The largest livestock trading company in the UK, will be talking sales, prices and pedigrees, the highs and lows, anticipated trends of future livestock trading, analysis of regional markets, how to understand existing laws and changing regulations, as well as advice on how best to put your property to market.

Nina Oxley, H&H Group marketing manager, said: “We really wanted to expand our offering to include content that would reflect the diversity of the group and fill this gap in the podcast space.

“Whether its walking through environmental land management schemes or exploring the new world of virtual auctions, we’re keen to bring a range of topics to the table and cover all bases.”

Listen to their inaugural podcast here